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It also includes a simplified export selection box and it automatically chooses the best render settings for that platform (so no need to worry about selecting the right preset or setting!). I submitted a request for upload to Instagram as well, so hopefully they will take this into consideration as they continue to build the panel. You will be able to upload to Facebook, YouTube, and Twitter from the panel. The current build of the beta panel is confidential, but here are some things you can and should know: 
Adobe is currently working on a beta for a “Social Publishing Panel,” which will streamline the social-media upload process and include cross-platform video analytics. Now that you’re thinking about platform-specific content, let’s dive into the best ways to export that content in Premiere Pro.īefore we start, know that there are new solutions coming that will streamline social-media export workflows. So it’s important to think about the platform before you click the “export” button. As Canadian philosopher Marshall McLuhan wrote, “the medium is the message.” And the social media platform has a highly influential impact on the way people perceive the video’s message. So it’s a good idea to make the first five seconds of your video eye-catching and to include captions. For example, on Facebook, people usually discover the video within their feed without the audio on.
These questions will help you determine how to design your video.
Do you want a video teaser to entice the viewer into watching the full video on YouTube?. Do you want the user to click on a link?. What is the video duration at which people stop watching?. Will the user be watching with the audio on?. How will the user engage with the video differently on each social-media platform?. Think about how your users will engage and interact with the video on the platform you’re uploading to. Instead, create specific renditions of the video for each platform. My number one rule of thumb is:ĭon’t export and upload the same video format on all platforms! Wouldn’t it be great to have all of Premiere Pro’s video export settings for social media in one place? Well, you’re in luck! The tutorials below will show you how to best format and export your videos for YouTube, Vimeo, Facebook, Twitter, and Instagram within Adobe Premiere Pro 2017.īefore you read on.
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